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Fenix Attended Beijing ISPO 2014 with its First Diving Light

Publish Time:2014-02-27

The annual Beijing ISPO trade show has been on for four days in ChinaNationalConvention CenterinBeijingfrom 19th to 22nd, Feb. 2014. As one of the leading outdoor lighting brands, Fenix attended this grand gathering show in outdoor sports industry as always.

Located in the basement storey 1, Fenix booth continued to be designed with full of outdoor atmosphere. Apart from the whole-series products such as flashlight series, headlamp series and bike light series, Fenix booth area reached unprecedentally 55 square meters, which was the largest booth among the single brand booth within the industry.


 Fenix booth has attracted a great number of visitors to come and visit

 During the trade show, Fenix not only displayed its whole-series outdoor sports lighting products, but also displayed two award-winning products, one was the “ISPO AWARD Asian Product Winner”-Fenix flashlight PD12, the other was the flashlight TK51, which won the “Homemade equipment of the year”in China 2013 Outdoor Industry Annual Awards Election. Moreover, Fenix also displayed some of its new products such as its first diving light SD10 with motion control technology, and also new bike lights as BC20, BC30 and BCR30. The BC series bike lights feature the self-contained and quick-release design,which are really worth to be expected for the cyclists. Meanwhile, the new cold-resistant headlamp HL50 powered by one CR123Abattery could be good news for the mountaineering enthusiasts.

Fenix first diving flashlight SD10

    Fenix new bike lights make their debut in the ISPO

In the following two years, Fenix will sponsor a veteran tour pal nicknamed “Iron Beggar” to start his mountaineering journey to eight magnificent and beautiful holy mountains. On the spot of the trade show, it started the opening ceremony of “Iron Beggar- Fenix Mountaineering Journey to EightHolyMountains”, and also the signing ceremony. In addition, Fenix has organized some activities such as following Fenix official WeChat and Weibo for daily lucky draw, etc., drawing much attention from the tour pals.

Opening ceremony of “Iron Beggar- Fenix Mountaineering Journey toEightHolyMountains”

Fenix signs the cooperation agreement with “Iron Beggar” in the reception room

 It is worth mentioning that in Beijing ISPO, the awarding ceremony was held on the main stage in the afternoon of Feb., 19th. Thanks to the innovation on the design and technology, Fenix flashlight PD12 won the “ISPO Award Asian Product Winner”.

The awarding ceremony of PD12

Fenix flashlight PD12 inthe display areas of ISPO AWARD Asian Products

During the trade show, Fenix has organized the lucky -drawing for flashlights of Fenix “Eternal Light- E99”-special for the newlyweds, and got the unanimous blessing and praise from the outdoor celebrities.

Fenix President Karrass Su is being interviewed by an outdoor media

Sponsored by the Messe München International, ISPO BEIJING is one of the most important trade shows for professional sports fashion and gears in Asia-pacific region. And it has been successfully held for 10 years till now. 

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