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Europe Is Out of Question! Brand-new Fenix Hits the IWA & Outdoor Classics in Nuremberg

Publish Time:2016-03-07

A brand-new Fenix? Yes, seeing is believing. On January 1st, 2016, Fenix German branch starts operation officially. For a three-month cooperation, it is full of vigor as the buds in spring.


The past year of 2015, it is really a tough year for many companies who still stay trading relationship with European companies. The complex international situation and frustrating exchange rate issue make the business of some companies decline or even stagnate. Fortunately, the Europe Region of Fenix stands still in the adverse economic environment and achieves good results. On the one hand, Fenix overall business strategy works thanks to the accuracy and flexibility, on the other hand, all the distributors of the Europe Region play a significant part.


At the first day of the IWA, Fenix warmly invites the main dealers of the Europe Region and some represented distributors from Asian countries and regions attend the Appreciation Dinner. The dinner is held at the oldest traditional German restaurant inNuremberg, Fenix CEO Mr. Cen expresses heartfelt thanks to the attended distributors and states the expectation for better performance in the new year. In the warm atmosphere, the distributors also take this opportunity to exchange with each other, to discuss how to promote the development of Fenix business. Even at the end of the dinner, everyone is still enjoying the communication and unconscious of leaving.

            Vincent Cen, the Fenix CEO is Giving the Welcoming Speech

        The Distributors From All Over the World Exchange with Each Other

                                 The Dinner Goes in a Warm Atmosphere

     Every Face with Big Smile, the Confident Smile of European Market in 2016

The Fenix IWA exhibition booth is particularly attractive this time, the holistic construction, black and orange color design, plus the lately released theme posters that full of masculine and wild temperament, all coincide with the tone of this sport and hunting equipment exhibition. Fenix becomes eye-catching highlight in the Hall 5 of the IWA.

                                             Busy and Lively Fenix Booth


Different with other exhibitions, this time the Fenix booth is crowded with represented customers and also many Fenix users from different fields, with Fenix flashlights in hand to see what is on-line. RC40 is marveled by so many visitors at its maximum 6000-lumen output, new headlamp HL60R with charging function, the rechargeable camping lantern CL25R that just won ISPO AWARD GOLD WINNER, RC09 and RC11, the new flashlights feature magnetic charging, all attract the attention of the visitors.

                                A Crowd of Visitors in the Fenix Booth

                                    The New Products are Highly Praised


The unprecedented atmosphere of IWA makes Fenix feel more confident in the European market. Fenix believes that in 2016, it will be vigorous development of the European market.

      Group Photo of the Staff in Fenix Headquarter and Fenix German Branch


IWA-- one of the world's most authoritative exhibition of sports and hunting equipment, is held on March 4th in Nuremberg,Germany. Fenix appeares grandly and become the eye-catching highlight in Hall 5 of IWA.

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