ISPO Beijing 2017 was held at China National Convention Center (CNCC) from February 15 - 18. It was the thirteenth Asian tradeshow for sports, fashion, and lifestyle brands held in Beijing. As a regular ISPO exhibitor and leading outdoor lighting brand, Fenix attended this grand event and took along the full range of products, also from its agent brands. For outdoor travelers and lovers, the Fenix products on display was a feast for their eyes. In addition, we also had various online and offline feedback activities for fans, visitors and customers. The person in charge of the Fenix R&D Department even played the role of anchor to have online face-to-face interaction with fans and customers who couldn’t personally attend the exhibition. The signing ceremony with the outdoor climbers and explorers also took place on site.
The four brands of Fenix
on-site working staff
As for the latest Fenix products on display -
we had flashlights, headlamps and camping lanterns: the dual-purpose
far-reaching flashlight TK47, Fenix’s first running headlamp, the HL15, the
upcoming USB rechargeable trail-running headlamp HL26R, and the multifunctional
camping lantern with combined modules, the CP30R. The professional trail running
headlamp HL15 and the HL26R especially were highly praised by visitors, and all
were eager to have a try.
Dual-purpose far-reaching flashlight TK47
Multifunctional camping lantern with combined modules
While we could say that most of the Fenix headlamps
were designed for hiking and mountaineering in the past, the Fenix HL15 and
HL26R are totally out of the ordinary. Hiking and mountaineering-oriented headlamps
are not suitable for trail running from the aspects of intensity, distance and
beam angle, but the lightweight HL15 and the USB rechargeable spot- and
floodlight headlamp HL26R are tailored specifically for trail running.
In addition to Fenix’s new products, other brands for which Fenix is an agent: the first-class German military brand Tasmanian Tiger, the German professional outdoor backpack TATONKA, and the outdoor knife brand RUIKE. All of them were part of the grand displays at the exhibition–the whole product lineup being of great all-round variety. Tasmanian Tiger displayed the recently released messenger bag of 12L, and the 22L tactical backpack; the professional outdoor backpack brand TATONKA brought the multi-functional backpack and seat in one, which won the Inter Brand Gear Award from China Outdoor Industry Annual Awards 2016. The upcoming Maggie commuting backpack appeared on the show as well; RUIKE knives also had a full-range display of its first released three knives series.
All visitors were very eager to try
all the displayed products. In order to express our gratitude to the visitors
for their support, Fenix had prepared many on- and offline activities for
visitors, both on site and for those who could not attend the exhibition in person.
In case you may wonder how Fenix sent those prizes -the person in charge of our
R&D Department played the role of anchor to have on-line face-to-face
interaction with online fans and customers who couldn’t attend the exhibition,
and he sent the prizes.
(The visitors enthusiastically joined the card scratching activity)
(R&D Department manager Mr. Zhang drew the prizes, and explained the operation of the new product CP30R. For more information, please follow Fenix official Weibo account.)
During the show, our beautiful climber
Sabrina also played the role of anchor to do a live broadcast on the TATONKA
Weibo account, for product explanation and prize draws. Another point worth
mentioning is that Sabrina had officially signed an agreement on TATONKA with
Fenix. In future, TATONKA will provide support and sponsorship for Sabrina in upcoming
activities. Moreover, Fenix also reached a cooperative agreement with Liujia,
who was awarded the Outdoor Person of the Year at the 11th China
Rhino Awards Ceremony, as well as with the outdoor extreme photographer Mr. Li,
nicknamed Tiegai. All three these outstanding outdoor lovers and experts are
now being sponsored by Fenix.
(TATONKA sponsorship receiver Sabrina drew prizes and explained our products. For more information, please follow our official TATONKA Weibo account.)
(Fenix CEO Mr. Vincent Cen signed a cooperative agreement with Tiegai, Sabrina and Liujia, nicknamed Xiaocong)
During 2016, although there was a weak growth in the market, Fenix maintained steady progress and sustained growth in the international market. Fenix is also full of confidence for the rest of 2017, and will continue focusing on product innovation, and research and development, adhering to the value proposition “Live for harsh environments, live up to ultimate lighting". Fenix will continue taking action to illuminate the dream of outdoor people.